Revenue Campaign · #1 Opportunity from the SWOT

🎯 Scrubby Capture — Command Board

Win the ~366 orphaned five-star clients of Scrubby Dubby Doggy (Allen competitor — now closed, domain for sale). Everything below is digital, seat-built, and staged. Nothing goes live or sends without your go.

Built June 11, 2026 · WEB · SEO · ADS · SOCIAL · REPUTATION seats · ref: BnP_Competitive_SWOT

The headline

All four assets are built & staged — landing page, SEO page + keywords, local ads plan, GBP + social posts.
Two things need you before anything launches: the first-visit offer terms and the ad budget. (See "Your Call" below.)
Tone is empathetic, never gloating — these are people who lost a groomer they loved (closure was a sensitive situation). We're a warm place to land.

The assets (tap to open)

Each opens in place — refresh anytime for the latest.

🏡 Switching landing page "Lost your groomer? Your dog's still welcome here." Fear-Free promise, easy first visit, welcome offer, Book CTA. On-brand, staged. offer terms → you 🔍 SEO page Targets "Scrubby Dubby Doggy closed / alternative" + "dog grooming Allen." FAQ schema embedded. Flip to index on go-live. ships now 🗝️ Keyword + targeting list 4 tiers — brand capture → category → differentiator long-tail. On-page mapping + technical checklist. ships now 📣 Local ads plan Google Search/Local + Nextdoor + Meta. Creative, copy, targeting, UTMs all drafted. Budget left blank for you. budget → you 📱 GBP + social posts Google Business + Instagram + Facebook + Nextdoor welcome copy. Empathetic, ready to post on your go. copy ready

Your Call — 2 decisions unblock launch

Both are Tier-3 (offer + money) — yours to set. Recommendations marked. Everything else is done.

Q1 · First-visit welcome offer terms

← Rec: "$15 off your first sPAW Day + complimentary nail trim," new clients only, end date ~6 weeks out.

Other options: a flat first-visit price · % off · free add-on only · no discount (lead on Fear-Free value). Used on the landing page, ads, GBP & social.

Q2 · Ad budget (total + channel split)

← Rec: start ~55% Google / 25% Nextdoor / 20% Meta, 30-day test, then reallocate to lowest cost-per-booking. You set the $.

Or: Google-only to start · organic + GBP only (no paid) · pick your own number. Full plan in the ads doc.

How to answer: reply A1 = your offer, A2 = your budget (or "organic only"). On your "go," ads launch in the next window and posts publish through the Social Studio queue. No answer = it stays parked (nothing fires).

What ships now vs needs you

✅ Ships now — no blocker

SEO page + keywords — deploy to live in the 9pm–6am window, flip robots to index, submit to Search Console. WEB · SEO
GBP welcome post — publish on your go (free, high-intent Map real estate). REPUTATION
Organic social (IG/FB/Nextdoor) — queued, one tap to publish. SOCIAL
Landing page — built & staged; deploys with the offer line once Q1 is set. WEB

🔑 Needs you first

Offer terms (Q1) — drops into the landing page, ads & posts. Tier-3
Ad budget (Q2) — unlocks the paid Google / Nextdoor / Meta launch. Tier-3 · money
"Go" to publish/send — final tap before anything reaches real PAWrents. protocol

Protocol: site edits (SEO + landing page) stage to the local source-of-truth and deploy only in the 9pm–6am window with backup + rollback + smoke test. Paid ads & any send wait on your explicit go. — Per BnP deploy rule.