# Scrubby Capture — SEO Keyword & Targeting List
*Bark & Purr Pet Grooming · Allen, TX · drafted June 11, 2026 (SEO seat)*

Goal: surface Bark & Purr when Scrubby Dubby Doggy's ~366 orphaned clients search for their old groomer, an alternative, or grooming in Allen.

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## Tier 1 — Brand / "is it closed" intent (highest conversion, lowest competition)
These are people specifically looking for the closed shop. We win by being the helpful answer.

- scrubby dubby doggy
- scrubby dubby doggy allen
- scrubby dubby doggy closed
- is scrubby dubby doggy open
- scrubby dog allen
- scrubby dubby doggy hours / phone / location
- scrubby dubby doggy reviews
- scrubby dubby doggy appointment

## Tier 2 — Alternative / replacement intent (high conversion)
- scrubby dubby doggy alternative
- groomer like scrubby dubby doggy
- dog groomer near scrubby dubby doggy
- new dog groomer allen
- groomer closed allen tx
- my dog groomer closed
- switching dog groomers allen

## Tier 3 — Local category intent (highest volume, more competition)
- dog grooming allen tx
- dog groomer allen
- dog grooming near me  *(geo-served)*
- cat grooming allen tx  *(near-uncontested — own it)*
- cat groomer near me
- fear free dog grooming allen
- pet grooming allen tx
- best dog groomer allen
- dog grooming 75002 / 75013
- grooming near 1108 N Greenville  *(old Scrubby location radius)*

## Tier 4 — Differentiator long-tail (our "only" wedges)
- fear free certified groomer allen
- anxious dog grooming allen
- groomer that does cats allen
- same groomer every visit allen
- dog grooming prices allen *(we publish prices; rivals don't)*

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## On-page mapping
| Keyword cluster | Target page |
|---|---|
| Tier 1 + 2 (brand/alternative) | `seo.html` → live slug `/dog-grooming-allen-switching` (or `/allen-groomer-closed`) |
| Switching emotional intent | `switching.html` (landing/ad destination) |
| cat grooming allen | existing `cats_services.html` / dedicated cat page (separate SWOT action) |
| fear free / anxious dog | existing `fear-free-dog-grooming-anxious-dogs-allen-tx.html` |

## Technical SEO checklist (on go-live)
- [ ] Flip `robots` to `index,follow` on `seo.html`
- [ ] Set final canonical slug + add to sitemap.xml
- [ ] Add internal links: home, first-visit, cat services → switching/SEO page
- [ ] FAQ schema already embedded (JSON-LD) — verify in Rich Results test
- [ ] Submit URL in Google Search Console after deploy
- [ ] GBP post links to the switching page (see social assets)

## Notes / guardrails
- Brand-term content is **informational/comparative** ("is it closed / alternative"), which is standard and defensible — we never imply affiliation with or endorsement by Scrubby Dubby Doggy.
- Tone stays empathetic, never gloating. These are grieving-a-groomer customers, not a competitor to dunk on.
- Reported reason for closure was sensitive (partner passing) — keep all copy respectful; never reference the reason.