⚙️ STAGED — copy ready to post. Nothing publishes without Linda's explicit "go." Routes through Social Studio approval queue.
Campaign · Scrubby Capture · Bark & Purr Pet Grooming
GBP + Social — Welcome Posts
Warm, respectful posts welcoming displaced clients. Never gloating — these are people who lost a groomer they loved.
Drafted June 11, 2026 · SOCIAL + REPUTATION seats
Google Business Profile
A GBP "What's New" post — surfaces on the Map listing where "groomer near me" searches land. Highest-intent free real estate.
GBP · WHAT'S NEW POST
New to us because your groomer closed? You're welcome here. 🐾
Bark & Purr is Allen's Fear-Free–certified grooming studio for dogs and cats. Switching is easy: tell us your pet's story, bring a style photo, and you'll have the same gentle groomer every visit. Up-front pricing, open 7 days.
Book a calm first visit →
Photo: calm dog mid-groom in the Zen Den / happy post-groom pup.
⚙️ offer line optional add "New clients: a gentle welcome offer" once Linda confirms terms.
Reputation seat note: also ensure GBP attributes are current — "Identifies as women-owned," "cats welcome," services list — so the profile wins the Map Pack comparison against rivals who don't groom cats.
Instagram
IG · FEED / REEL
Lost your groomer? Your dog's still welcome here. 🐾
We know how it feels — your pet finally trusted someone, and then the doors closed. Take a breath. Bark & Purr is Allen's Fear-Free studio for dogs & cats, and we make switching gentle: the same groomer every visit, calm low-stress care, and a price you see up front.
Tell us your pet's story. We'll take it from there. 🌿
Book a first visit → link in bio
Pillar: Offer / Booking · Format: calm studio reel or before/after glow-up.
Facebook
FB · FEED
A warm welcome to Allen families whose groomer recently closed. 🐾
We're so sorry — finding a groomer your pet actually trusts is hard, and losing one is no small thing. If you're looking for a calm next chapter, we'd be honored to help.
Bark & Purr is the only Fear-Free–certified grooming studio in Allen, for dogs and cats. You'll get the same groomer every visit, unhurried low-stress care, and up-front pricing — no phone tag. We're open 7 days a week on E. Main St.
Tell us what your last groomer knew and bring a photo of the cut you love. We'll match it, gently.
Book a first visit: barkandpurrgrooming.com/switching 🌿
Photo: warm studio / team-with-pet image.
Nextdoor
Organic neighborhood post (distinct from the paid sponsored post in the ads plan). Neighborly, first-person tone.
NEXTDOOR · NEIGHBORHOOD POST
Hi neighbors 👋 — if your dog or cat's groomer recently closed, we know that's a stressful surprise. We're Bark & Purr on E. Main here in Allen, the area's Fear-Free–certified grooming studio for dogs and cats.
If you're looking for a new groomer, we'd love to make the switch easy — same groomer every visit, calm and unhurried, and we'll match the style your pet's used to. Happy to answer any questions right here. 🐾
Photo: friendly storefront / team photo (local + human).
Suggested cadence (on go)
Day 0: GBP post + IG + FB + Nextdoor organic. · Day 3–4: IG before/after glow-up reel. · Week 2: FB testimonial / "meet your groomer" warmth post. · Refresh GBP post every ~7 days (they expire). All through the Social Studio approval queue — one tap each.
What needs Linda
NEEDS LINDA (1) optional welcome-offer line (same terms as the landing page); (2) explicit "go" to publish. Everything else — copy, hashtags, cadence, photo direction — is built.