⚙️ STAGED — ADS DRAFT. Creative + targeting ready to launch. Budget & spend are left blank for Linda. Nothing runs until she approves the number and says go.
Campaign · Scrubby Capture · Bark & Purr Pet Grooming

Local Ads Plan — Google · Nextdoor · Meta

Geo-targeted to capture Scrubby Dubby Doggy's orphaned clients while they're actively searching for a new groomer.

Drafted June 11, 2026 · ADS seat · destination = /switching.html (the switching landing page)

Budget — needs Linda

⚙️ PENDING LINDA — total monthly ad budget + per-channel split.

Recommended starting point (Linda confirms / edits the $):

ChannelSuggested splitWhy
Google Search/Local~55%Highest intent — catches people typing the brand name & "groomer Allen" right now.
Nextdoor~25%Hyper-local, neighbor trust, word-of-mouth lift around the old location.
Meta (IG/FB)~20%Geo + interest retargeting; warm visuals carry the Fear-Free story.

Suggested test window: 30 days, then read cost-per-booking and reallocate. $ figures intentionally omitted pending approval.

Shared targeting

Geo: 3–4 mi radius around the old Scrubby location (1108 N Greenville Ave) + Allen ZIPs 75002 / 75013, extend to 75025 / 75070 (Fairview, N McKinney edge).

Audience: dog & cat owners; pet-services interest; exclude existing Bark & Purr clients (suppression list) to avoid paying for owned traffic.

Timing: launch now — capture in-market demand while it's fresh. Heavier weighting evenings/weekends (when people book pet care).

Destination: the switching landing page (/switching.html) with UTM tags per channel; "Book" → /book-now.

Google — Search + Local creative ready

Two ad groups. Brand-defense group bids on the closed shop's name; category group on "dog grooming Allen."

AD GROUP 1 · BRAND CAPTURE

Keywords: scrubby dubby doggy, scrubby dubby doggy closed, scrubby dog allen, scrubby dubby doggy alternative (phrase + exact)

Was Scrubby Dubby Your Groomer? | Bark & Purr Welcomes You
barkandpurrgrooming.com/switching
Groomer closed? Your dog's still welcome. Allen's Fear-Free studio for dogs & cats — same groomer every visit, 4.7★. Book a gentle first visit.

Headlines (RSA): "Lost Your Groomer in Allen?" · "Fear-Free Grooming, Allen TX" · "Dogs & Cats Welcome" · "Same Groomer Every Visit" · "Book Online in 2 Minutes"

Descriptions: "If your groomer closed, your routine doesn't have to. Calm, Fear-Free care." · "4.7★ on 338+ reviews. Open 7 days. See your price up front."

AD GROUP 2 · CATEGORY

Keywords: dog grooming allen tx, dog groomer allen, cat grooming allen, fear free grooming allen, new dog groomer allen

Fear-Free Dog & Cat Grooming | Allen, TX · Bark & Purr
barkandpurrgrooming.com/switching
Allen's only Fear-Free–certified studio. Dogs & cats, all coats. Up-front pricing, same groomer every visit, open 7 days. Book today.

Extensions: call (972-727-1688), location, sitelinks (First Visit · Pricing · Cat Grooming · Reviews), "new client welcome offer" promo (pending offer terms).

Also recommended: turn on Google Local Services / Local campaign + ensure the GBP is fully optimized (it backs the Map Pack, which is where many "groomer near me" taps land — free, high-intent).

Nextdoor creative ready

Neighborhood feed + sponsored post. Warm, neighborly, not salesy — this audience rewards local authenticity.

SPONSORED POST
A warm welcome for neighbors whose groomer just closed 🐾
If your dog or cat's groomer recently closed, we know how unsettling that is — your pet finally trusted someone. We're Bark & Purr on E. Main, Allen's Fear-Free grooming studio, and we'd love to make switching feel easy. Same groomer every visit, calm low-stress care, dogs & cats welcome. Neighbors get a gentle first-visit welcome — come say hi. 🌿
→ barkandpurrgrooming.com/switching

Targeting: Allen + adjacent neighborhoods within 3–4 mi; pet-owner households.

Format: single warm photo (calm dog mid-groom / cat in studio) or short carousel.

Meta — Instagram + Facebook creative ready

Geo + interest targeting with a retargeting layer for switching-page visitors who didn't book.

PRIMARY · FEED / REEL
Primary text:
Lost your groomer? Your dog's still welcome here. 🐾
If the Allen shop you trusted closed, Bark & Purr is a calm place to land — the only Fear-Free–certified studio in Allen, for dogs and cats. Same groomer every visit. Up-front pricing. Open 7 days. Tell us your pet's story and we'll take it from there. 🌿
Headline:
Allen's Fear-Free grooming studio — switching made easy
CTA button:
Book Now → /switching

Creative: 4:5 + 9:16. Before/after glow-up reel, or a calm "this is the Zen Den" studio clip. Caption variant pulls from Social Studio (glow_up / offer pillars).

Audiences: (1) Allen 3–4mi + dog/cat-owner interests; (2) retarget switching-page visitors (no booking) 14-day; (3) lookalike of existing client list.

Measurement

Status

SHIPS NOW All creative, copy, keywords, targeting, UTMs, landing destination — built & staged.

NEEDS LINDA (1) total + per-channel budget; (2) first-visit offer terms (referenced in ad copy & promo extension); (3) explicit "go" to launch.