Stage: 3 mockups ready · pick a direction

Choose a Direction

Same bones (the approved wireframe), three skins — all premium, all on the Bark & Purr brand, all with the Concierge chat built in (bottom-right, try it) and a real hero.

▸ Open each in your browser, then tap your pick below. Heroes use real photos; final build normalizes EXIF rotation on import.

MY REC
A · The Zen Den
Aman / Soho House

Warm editorial hospitality

Cream, generous whitespace, soft serif warmth. Feels like a calm boutique retreat. Most "on-voice" for the Zen brand.

Open Concept A →
B · Tranquil Modern
Linear / Apple

Precise, airy, confident

Split hero, crisp grid, big clean type, lots of light. Modern and trust-building; reads "best-in-class tech."

Open Concept B →
C · Heritage Atelier
Hermès

Framed, refined, magazine

Rich forest + gold hairlines, framed imagery, editorial gravitas. The most luxe / "established institution" feel.

Open Concept C →
📐 Wireframe System →
The structure behind all 3 — hero on every page
📄 Conversion Research →
Why these patterns convert
In all three: hero answering what/where/why/next · trust band · 3 service tiles · Den Club tiers · before/after proof · review · booking CTA · embedded Concierge chat. Only the look changes — structure is shared, so we maintain one codebase.

Which direction should I take to a full build?

Your pick — copy & paste back to chat

Add tweaks on the Notes line (e.g., "A but with B's split hero").

Once you pick, I package the BUILD PACKET (approved mockup + brand guidelines + content + site map + stack notes) for Code. No build starts until you choose. Silence ≠ yes.