Three directions for each, every mark hand-drawn in scalable vector — shown on light and dark, at full size and favicon size. The family is nautical: a compass rose for the company, a compass needle for the product, siblings to Helm and Compass.
Stripe/Linear restraint: the name carries the brand. Fraunces set open and confident over a tracked sans line, one brass meridian rule. Quietest, most timeless; favicon falls back to a serif “V”.
A crossed-needle compass rose: the brass north–south axis is the guiding point, navy east–west grounds it. Distinct, ownable, and razor-sharp at favicon size — the strongest family glue with Helm and Compass.
A navy porthole/compass bezel with cardinal ticks around a brass serif “V”. The most emblematic and heritage-leaning; reads as a seal of office. Great app icon, slightly more formal than 02.
The product name alone, in Fraunces, with a discreet brass underscore and an endorsed “by Valet” line. Reads as a confident standalone product inside the family. Favicon falls back to a serif “I”.
The “I” becomes a compass needle: brass north, navy south, on a fixed hub. It points — the literal picture of “superintends.” Sibling to Valet’s compass rose, unmistakable at 16px, and the friendliest fit for the “Indy” nickname.
A zen enso ring (calm, complete-but-open) cradling a serif “I”, with a brass north point. Leans into the zen half of the family and the warm “Indy” nickname. Softest, most app-icon-native of the three.